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| Better life showroom MOE |
 The Better Life showroom was a flagship store and also a prestigious outlet for the company in terms of its presence in a mall. Therefore, we at ird put in all efforts to make sure it stands out in terms of design, quality and innovation.
The showroom has a simple layout where the customer is visually guided from the front entrance right up to the back wall by a back lit ceiling intercepted only by the customer counter strategically in the centre of the showroom. Along this path on either side various sections are highlighted through the use of material, lighting and display modules. The juxtaposition of various materials like stucco walls, colored columns, polyutherene floor finish, backlit panels etc forms an interesting yet unobtrusive environment for display of the products.
This was also the first time when Better Life would partner with its sister companies towards a common goal of ‘lifestyle improvement’.
Better Life, a part of the Easa Saleh Al Gurg group, is an appliance store that gives the choice of home improvement for individuals as well as developers. It brings together the best brands in the world under a single banner.
ird is the local designer for all Better Life showrooms in the UAE. |
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